Sunday 5 February 2012




Most of us have far more courage than we ever dreamed we possessed



“When I started the company I was 52 year old, had diabetes, lost gall bladder and most of thyroid gland. But i was convinced that the best was ahead of me”.
                                                                                   -Ray Kroc, founder of McDonald’s

What you all desire is belief, attitude, purpose and is rightly said by Anatole France that to accomplish great things, we must not only act, but also dream; not only plan, but also believe.

I am not going to tell you about Ambani’s or Rata Tata although they are big name in business world but I will tell you something new, something unheard- story of Akhilesh Bali who joined Accenture in 2008 as a software engineer but after six month of service he realized that he’s not meant for 9 to 6 job. He wanted to start something which was easy on capital, easy to set up and unique in itself and came up with the idea of “Mithamate”: India’s first branded sweet delivery service. Along with two of his friend he started the venture and designed an online site- http://mithaimate.com. He’s quite sure that it won’t be a cakewalk in a country like India where issues like freshness, quality and apprehension on health risks if the sweets were spoilt of utmost importance. Hence they decided to partner with known offline stores and aggregate such stores that were famous and people know them for their quality like in Nathu sweets in delhi etc by offering pan-India reach. They also hooked up with expensive logistics companies like Blue Dart and FedEx to deliver sweets at customer doorstep and came up with the concept of free redelivery, refunding in case of any mishappening with sweets. Today the site has grown from getting 1-2 orders every week to about 40-50 orders in a day and the festive season is a good hit. Their toothsome business idea enables parents, children or lovers to make confectionary confessions of happiness, celebration and affection to their loved ones across the Web.

It’s not just Akhilesh Bali, India is flooded with examples of such innovative Entrepreneur along with Women Entrepreneur who have shown that all you need is a dream and courage to accomplish the same. The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try.

And in my opinion emergence of such numerous small entrepreneurial firms is much better than opening of a single MNC which not only encourage youth to live their dream but also contribute significantly towards the society.